As women entrepreneurs, creating Qras was a way of expressing ourselves. In today’s age, everything you carry on yourself sends a message. And we wanted a way to show our stance; minimal but strong, opinionated but sociable, through the dresses we would wear. When we set out in 2018, we had only one thing in our minds. We would make *only dresses*. But the dresses we made would be more than fabric and stitches. It would carry a message. No extravagance, no misrepresentation, no fragility. These dresses would reflect we, as women, aspire to be. Social, minimal, unapologetic, capable, strong.